/* ============================================================
   LIFE CRAFT — design system
   ============================================================ */

:root{
  --bg:#F1F0EC;
  --bg-2:#E8E7E1;
  --surface:#FBFAF7;
  --ink:#12130F;
  --ink-2:#5A5C52;
  --ink-3:#8E9084;
  --line:rgba(18,19,15,.10);
  --line-2:rgba(18,19,15,.16);
  --pine:#2C4A40;
  --pine-2:#3E6355;
  --pine-soft:rgba(44,74,64,.13);
  --stone:#8E9086;
  --bark:#5B4B3C;
  --concrete:#B9B7B0;
  --torii:#C2452E;      /* кіновар, притишена — акцент першого екрану */

  --r-xs:10px;
  --r-sm:14px;
  --r-md:20px;
  --r-lg:28px;
  --r-xl:36px;

  --pad:clamp(20px,5vw,64px);
  --maxw:1280px;

  --ease:cubic-bezier(.2,.8,.2,1);

  --g-deepwork:linear-gradient(135deg,#6E8896 0%,#A9BCC2 55%,#D6DFDD 100%);
  --g-breath:linear-gradient(135deg,#3E6355 0%,#8AA294 55%,#D3DCD3 100%);
  --g-tea:linear-gradient(135deg,#B9AE8E 0%,#D4CBAF 55%,#E7E1CD 100%);
  --g-mentor:linear-gradient(135deg,#1A1C17 0%,#2C2F27 55%,#43473C 100%);
  --g-neutral:linear-gradient(135deg,#B7B8B0 0%,#D3D4CC 55%,#E7E7E1 100%);
  --g-strategy:linear-gradient(135deg,#AEB3A6 0%,#CBCEC2 55%,#E6E7DF 100%);
  --g-oneday:linear-gradient(135deg,#5B4B3C 0%,#7B6A57 55%,#A3937D 100%);
  --g-detox:linear-gradient(135deg,#2C4A40 0%,#4A6B5D 55%,#8AA294 100%);
  --g-fourday:linear-gradient(135deg,#1A1C17 0%,#3A4038 55%,#6E7568 100%);
  --g-silence:linear-gradient(135deg,#8E9086 0%,#B4B6AC 55%,#DEDFD8 100%);
}

*,*::before,*::after{box-sizing:border-box}

html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}

body{
  margin:0;
  background:var(--bg);
  color:var(--ink);
  font-family:"Inter Tight","Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,sans-serif;
  font-size:17px;
  line-height:1.55;
  font-feature-settings:"ss01","cv11";
  -webkit-font-smoothing:antialiased;
}

img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;cursor:pointer}

/* ---------- layout ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
.section{padding:clamp(56px,9vw,132px) 0}
.section--tight{padding:clamp(40px,6vw,80px) 0}

/* ---------- type ---------- */
.h1{
  font-size:clamp(38px,6.4vw,84px);
  line-height:1.02;
  letter-spacing:-.035em;
  font-weight:800;
  margin:0;
}
.h2{
  font-size:clamp(30px,4.4vw,58px);
  line-height:1.06;
  letter-spacing:-.03em;
  font-weight:800;
  margin:0;
}
.h3{
  font-size:clamp(22px,2.4vw,32px);
  line-height:1.12;
  letter-spacing:-.025em;
  font-weight:700;
  margin:0;
}
.h4{
  font-size:clamp(18px,1.6vw,21px);
  line-height:1.25;
  letter-spacing:-.02em;
  font-weight:700;
  margin:0;
}
.lead{
  font-size:clamp(17px,1.6vw,21px);
  line-height:1.5;
  color:var(--ink-2);
  margin:0;
}
.muted{color:var(--ink-2)}
.small{font-size:14px;line-height:1.45}

.eyebrow{
  display:inline-block;
  font-size:12px;
  letter-spacing:.14em;
  text-transform:uppercase;
  font-weight:600;
  color:var(--ink-3);
  margin:0 0 18px;
}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  padding:14px 26px;
  border-radius:999px;
  border:1px solid transparent;
  font-size:15px;font-weight:600;letter-spacing:-.01em;
  transition:transform .25s var(--ease),background .25s var(--ease),color .25s var(--ease),border-color .25s var(--ease);
  white-space:nowrap;
}
.btn:hover{transform:translateY(-2px)}
.btn--dark{background:var(--ink);color:#fff}
.btn--dark:hover{background:#25252c}
.btn--ghost{background:transparent;color:var(--ink);border-color:var(--line-2)}
.btn--ghost:hover{border-color:var(--ink);background:rgba(18,19,15,.04)}
.btn--light{background:#fff;color:var(--ink)}
.btn--light:hover{background:#f1f1ef}
.btn--sm{padding:10px 18px;font-size:14px}
.btn .arr{
  display:inline-flex;align-items:center;justify-content:center;
  width:20px;height:20px;border-radius:50%;
  transition:transform .3s var(--ease);
}
.btn:hover .arr{transform:translateX(3px)}

/* ---------- header ---------- */
.header{
  position:sticky;top:0;z-index:60;
  background:rgba(241,240,236,.80);
  backdrop-filter:saturate(180%) blur(14px);
  -webkit-backdrop-filter:saturate(180%) blur(14px);
  border-bottom:1px solid transparent;
  transition:border-color .3s,background .3s;
}
.header.is-stuck{border-bottom-color:var(--line)}
.header__in{
  display:flex;align-items:center;justify-content:space-between;gap:24px;
  height:72px;
}
.logo{display:flex;align-items:center;gap:10px;font-weight:800;letter-spacing:-.03em;font-size:19px}
.logo__mark{
  width:28px;height:28px;flex:none;color:var(--ink);
  display:grid;place-items:center;
}
.logo__mark svg{width:100%;height:100%;display:block}
.nav{display:flex;align-items:center;gap:6px;position:relative}
.nav a{
  padding:9px 14px;border-radius:999px;font-size:15px;font-weight:500;color:var(--ink-2);
  transition:color .2s,background .2s;position:relative;z-index:1;
}
.nav a:hover{color:var(--ink);background:rgba(18,19,15,.05)}
.nav a.is-active{color:var(--ink);font-weight:600;background:rgba(18,19,15,.06)}

/* Рухома «пігулка» під активним пунктом: показує, де ти зараз на сторінці.
   Вмикається лише коли скрипт її поставив (.nav--pill) і меню горизонтальне. */
.nav__pill{
  position:absolute;top:0;left:0;height:100%;border-radius:999px;
  background:linear-gradient(120deg,var(--pine) 0%,var(--pine-2) 100%);
  box-shadow:0 6px 18px -8px rgba(44,74,64,.7);
  z-index:0;pointer-events:none;opacity:0;
  transform:translateX(0);width:0;
  /* легкий перельот у кінці — рух видно, але він лишається спокійним */
  transition:transform .5s cubic-bezier(.32,1.5,.5,1),
             width .5s cubic-bezier(.32,1.5,.5,1),
             opacity .25s var(--ease);
}
.nav--pill .nav__pill{opacity:1}
.nav--pill a{transition:color .3s var(--ease),background .2s}
.nav--pill a.is-active{background:transparent;color:#F4F3EE}
.nav--pill a:hover{background:rgba(18,19,15,.05)}
.nav--pill a.is-active:hover{background:transparent}
@media (prefers-reduced-motion:reduce){
  .nav__pill{transition:opacity .2s,transform .01s,width .01s}
}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.header__cta{display:flex;align-items:center;gap:10px}
.lbl-short{display:none}

/* до ~980px повний напис уже не влазить поруч із меню — вмикаємо короткий */
@media (max-width:980px){
  .lbl-full{display:none}
  .lbl-short{display:inline}
  .header__cta .btn{padding:11px 16px;font-size:14px}
}


.burger{display:none;width:42px;height:42px;border:1px solid var(--line-2);background:transparent;border-radius:12px;align-items:center;justify-content:center}
.burger span{display:block;width:17px;height:1.6px;background:var(--ink);position:relative}
.burger span::before,.burger span::after{content:"";position:absolute;left:0;width:17px;height:1.6px;background:var(--ink);transition:transform .3s var(--ease)}
.burger span::before{top:-5.5px}
.burger span::after{top:5.5px}
body.menu-open .burger span{background:transparent}
body.menu-open .burger span::before{transform:translateY(5.5px) rotate(45deg)}
body.menu-open .burger span::after{transform:translateY(-5.5px) rotate(-45deg)}

/* ---------- hero ---------- */
.hero{padding:clamp(48px,7vw,96px) 0 clamp(40px,6vw,80px)}
.hero__grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(28px,4vw,64px);align-items:end}
.hero__title span{display:block}
.hero__title .accent{
  background:linear-gradient(96deg,#2C4A40,#3E6355 42%,#12130F 100%);
  -webkit-background-clip:text;background-clip:text;color:transparent;
}
.hero__actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:34px}
.hero__side{display:flex;flex-direction:column;gap:18px;padding-bottom:6px}
.hero__stats{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:clamp(40px,6vw,72px);border-top:1px solid var(--line);padding-top:26px}
.stat__n{font-size:clamp(26px,3.2vw,42px);font-weight:800;letter-spacing:-.035em;line-height:1}
.stat__l{font-size:13.5px;color:var(--ink-2);margin-top:8px;max-width:22ch}

/* ---------- manifesto ----------
   Смуга, а не екран: вужча за контейнер, менше повітря всередині,
   рослина збоку, а не зверху. */
.manifest{
  background:var(--ink);color:#fff;border-radius:var(--r-xl);
  padding:clamp(28px,3.4vw,46px) clamp(26px,3.6vw,54px);
  max-width:1060px;margin:0 auto;
}
.manifest .h2{max-width:14ch;font-size:clamp(26px,3.1vw,40px)}
.manifest__row{display:grid;grid-template-columns:.82fr 1.18fr;gap:clamp(22px,3vw,44px);align-items:center}
.manifest p{color:rgba(255,255,255,.72);margin:0 0 14px;font-size:15.5px;line-height:1.6}
.manifest p:last-of-type{margin-bottom:20px}
.manifest .quote{
  font-size:clamp(17px,1.55vw,21px);line-height:1.32;letter-spacing:-.02em;color:#fff;font-weight:600;
  border-left:2px solid rgba(255,255,255,.28);padding-left:18px;margin-bottom:18px;
}
@media (max-width:820px){
  .manifest__row{grid-template-columns:1fr}
  .manifest .h2{max-width:20ch}
}

/* ---------- cards / grids ---------- */
.grid{display:grid;gap:clamp(14px,1.6vw,22px)}
.grid--2{grid-template-columns:repeat(2,1fr)}
.grid--3{grid-template-columns:repeat(3,1fr)}
.grid--4{grid-template-columns:repeat(4,1fr)}
.grid--5{grid-template-columns:repeat(5,1fr)}

.tile{
  background:var(--surface);border-radius:var(--r-lg);padding:clamp(22px,2.4vw,32px);
  border:1px solid var(--line);
  transition:transform .35s var(--ease),box-shadow .35s var(--ease);
  display:flex;flex-direction:column;gap:12px;
}
.tile:hover{transform:translateY(-3px);box-shadow:0 18px 44px -24px rgba(18,19,15,.35)}
.tile__num{font-size:13px;font-weight:700;color:var(--ink-3);letter-spacing:.04em}
.tile p{margin:0;color:var(--ink-2);font-size:15.5px;line-height:1.5}

/* ---------- product card ---------- */
.pcard{
  position:relative;display:flex;flex-direction:column;
  border-radius:var(--r-lg);overflow:hidden;
  background:var(--g-neutral);
  color:var(--ink);
  min-height:390px;
  transition:transform .4s var(--ease),box-shadow .4s var(--ease);
  isolation:isolate;
}
.pcard:hover{transform:translateY(-4px);box-shadow:0 26px 60px -30px rgba(18,19,15,.5)}
.pcard--deepwork{background:var(--g-deepwork)}
.pcard--breath{background:var(--g-breath)}
.pcard--tea{background:var(--g-tea)}
.pcard--mentor{background:var(--g-mentor);color:#fff}
.pcard--strategy{background:var(--g-strategy)}
.pcard--oneday{background:var(--g-oneday);color:#fff}
.pcard--detox{background:var(--g-detox);color:#fff}
.pcard--fourday{background:var(--g-fourday);color:#fff}
.pcard--silence{background:var(--g-silence)}

.pcard__art{position:absolute;inset:0;z-index:-1;overflow:hidden}
.pcard__art::before,.pcard__art::after{content:"";position:absolute;border-radius:50%;filter:blur(2px);opacity:.5}
.pcard__art::before{
  width:58%;aspect-ratio:1;right:-12%;top:-14%;
  background:radial-gradient(circle at 34% 30%,rgba(255,255,255,.95),rgba(255,255,255,.16) 46%,transparent 70%);
}
.pcard__art::after{
  width:44%;aspect-ratio:1;right:6%;bottom:-16%;
  background:radial-gradient(circle at 60% 40%,rgba(255,255,255,.55),transparent 68%);
}
.pcard__glyph{
  position:absolute;right:clamp(-10px,-1vw,0px);bottom:6%;
  width:clamp(140px,17vw,230px);opacity:.9;pointer-events:none;
}
.pcard--mentor .pcard__art::before{background:radial-gradient(circle at 34% 30%,rgba(255,255,255,.42),rgba(255,255,255,.05) 48%,transparent 72%)}
.pcard--mentor .pcard__art::after{background:radial-gradient(circle at 60% 40%,rgba(160,140,255,.35),transparent 68%)}

.pcard__body{padding:clamp(22px,2.4vw,32px);display:flex;flex-direction:column;height:100%;gap:14px;position:relative}
.pcard__type{
  align-self:flex-start;
  display:inline-flex;align-items:center;gap:7px;
  background:rgba(255,255,255,.86);
  border-radius:999px;padding:7px 14px;
  font-size:12.5px;font-weight:600;letter-spacing:-.01em;color:var(--ink);
}
.pcard--mentor .pcard__type,.pcard--oneday .pcard__type,.pcard--detox .pcard__type,.pcard--fourday .pcard__type{background:rgba(255,255,255,.16);color:#fff}
.pcard__title{font-size:clamp(24px,2.6vw,34px);line-height:1.05;letter-spacing:-.03em;font-weight:800;margin:2px 0 0;max-width:14ch}
.pcard__promise{font-size:15.5px;line-height:1.45;margin:0;max-width:34ch;opacity:.82;font-weight:500}
.pcard__meta{
  display:flex;flex-wrap:wrap;gap:6px;margin-top:auto;padding-top:16px;
}
.chip{
  display:inline-flex;align-items:center;gap:6px;
  background:rgba(255,255,255,.62);
  border:1px solid rgba(255,255,255,.5);
  border-radius:999px;padding:6px 12px;
  font-size:12.5px;font-weight:500;letter-spacing:-.005em;white-space:nowrap;
}



/* ---- іконка формату в плитці ---- */
.tile__ico{
  display:block;width:40px;height:40px;color:var(--pine);opacity:.85;
  margin-bottom:14px;
}
.tile:hover .tile__ico{opacity:1}
/* лічильник притиснутий до низу картки: у трьох плитках лягає в одну лінію.
   Селектор із .tile — інакше правило .tile p перебиває margin-top:auto. */
.tile p.tile__count{
  margin:auto 0 0;padding-top:16px;border-top:1px solid var(--line);
  font-size:12px;font-weight:400;line-height:1;color:var(--ink-3);letter-spacing:0;
}

/* ---- велика кнопка під добіркою продуктів ---- */
.allprod{display:flex;justify-content:center;margin-top:clamp(26px,3vw,38px)}
.btn--xl{
  font-size:17px;padding:19px 40px;border-radius:999px;letter-spacing:-.02em;
}
@media (max-width:640px){
  .allprod{margin-top:22px}
  .allprod .btn--xl{width:100%;justify-content:center;font-size:15.5px;padding:17px 24px}
}

/* ---- монохромні іконки чіпів (маска + currentColor) ---- */
.chip[class*="chip--"]::before{
  content:"";flex:none;width:13px;height:13px;background:currentColor;opacity:.45;
  -webkit-mask:var(--ci) center/contain no-repeat;mask:var(--ci) center/contain no-repeat;
}
.chip--time{--ci:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23000%22%20stroke-width%3D%221.7%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20r%3D%229%22%2F%3E%3Cpath%20d%3D%22M12%207v5.2l3.4%202%22%2F%3E%3C%2Fsvg%3E")}
.chip--zone{--ci:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23000%22%20stroke-width%3D%221.7%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M4%2012h13%22%2F%3E%3Cpath%20d%3D%22M12.5%207.5%2017%2012l-4.5%204.5%22%2F%3E%3Ccircle%20cx%3D%2220%22%20cy%3D%2212%22%20r%3D%221.6%22%2F%3E%3C%2Fsvg%3E")}
.chip--rhythm{--ci:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23000%22%20stroke-width%3D%221.7%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M4%2010a6%206%200%200%201%206-6h9%22%2F%3E%3Cpath%20d%3D%22m16%201%203%203-3%203%22%2F%3E%3Cpath%20d%3D%22M20%2014a6%206%200%200%201-6%206H5%22%2F%3E%3Cpath%20d%3D%22m8%2023-3-3%203-3%22%2F%3E%3C%2Fsvg%3E")}
.chip--place{--ci:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23000%22%20stroke-width%3D%221.7%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M12%2021s7-5.7%207-11a7%207%200%201%200-14%200c0%205.3%207%2011%207%2011Z%22%2F%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2210%22%20r%3D%222.6%22%2F%3E%3C%2Fsvg%3E")}
.chip--group{--ci:url("data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23000%22%20stroke-width%3D%221.7%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Ccircle%20cx%3D%229%22%20cy%3D%228%22%20r%3D%223.4%22%2F%3E%3Cpath%20d%3D%22M3%2020c0-3.4%202.7-5.6%206-5.6s6%202.2%206%205.6%22%2F%3E%3Cpath%20d%3D%22M16%205.2A3.4%203.4%200%200%201%2016%2012%22%2F%3E%3Cpath%20d%3D%22M17.5%2014.8c2.3.6%203.9%202.6%203.9%205.2%22%2F%3E%3C%2Fsvg%3E")}
.pcard--mentor .chip,.pcard--oneday .chip,.pcard--detox .chip,.pcard--fourday .chip{background:rgba(255,255,255,.12);border-color:rgba(255,255,255,.16)}
.pcard__foot{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-top:16px}
.pcard__price{font-size:16px;font-weight:700;letter-spacing:-.02em}
.pcard__price small{display:block;font-size:12px;font-weight:500;opacity:.7;letter-spacing:0}
.pcard--mentor .btn--dark,.pcard--oneday .btn--dark,.pcard--detox .btn--dark,.pcard--fourday .btn--dark{background:#fff;color:var(--ink)}
.pcard--mentor .btn--dark:hover,.pcard--oneday .btn--dark:hover,.pcard--detox .btn--dark:hover,.pcard--fourday .btn--dark:hover{background:#ececef}

/* ---------- filters ---------- */
.filters{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:22px 0;margin-bottom:clamp(24px,3vw,40px)}
.frow{display:flex;align-items:center;gap:14px;flex-wrap:wrap;padding:7px 0}
.frow__label{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-3);font-weight:600;min-width:120px}
.fchips{display:flex;flex-wrap:wrap;gap:8px}
.fchip{
  background:transparent;border:1px solid var(--line-2);
  border-radius:999px;padding:8px 15px;font-size:14px;font-weight:500;color:var(--ink-2);
  transition:all .22s var(--ease);
}
.fchip:hover{border-color:var(--ink);color:var(--ink)}
.fchip.is-on{background:var(--ink);border-color:var(--ink);color:#fff;font-weight:600}
.fbar{display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-bottom:16px}
.fcount{font-size:14.5px;color:var(--ink-2)}
.freset{background:none;border:none;font-size:14px;color:var(--ink-3);text-decoration:underline;text-underline-offset:3px;padding:0}
.freset:hover{color:var(--ink)}
.empty{padding:60px 0;text-align:center;color:var(--ink-3)}

/* ---------- blog ---------- */
.bcard{
  background:var(--surface);border-radius:var(--r-lg);overflow:hidden;
  border:1px solid var(--line);display:flex;flex-direction:column;
  transition:transform .35s var(--ease),box-shadow .35s var(--ease);
}
.bcard:hover{transform:translateY(-4px);box-shadow:0 22px 50px -28px rgba(18,19,15,.4)}
.bcard__img{aspect-ratio:16/10;position:relative;overflow:hidden}
.bcard__img::after{
  content:"";position:absolute;inset:0;
  background:radial-gradient(120% 90% at 78% 18%,rgba(255,255,255,.75),transparent 58%);
}
.bimg--1{background:linear-gradient(135deg,#3E5148,#7E8C82 60%,#C6CCC4)}
.bimg--2{background:linear-gradient(135deg,#2C4A40,#6B8A7C 55%,#C9D4CD)}
.bimg--3{background:linear-gradient(135deg,#5B4B3C,#96826D 55%,#DCD2C4)}
.bimg--4{background:linear-gradient(135deg,#7A7263,#B3AC9B 55%,#E2DECF)}
.bimg--5{background:linear-gradient(135deg,#33362F,#6C6F64 55%,#B9BBB2)}
.bcard__body{padding:clamp(20px,2.2vw,28px);display:flex;flex-direction:column;gap:12px;flex:1}
.bcard__title{font-size:clamp(20px,2vw,25px);line-height:1.15;letter-spacing:-.028em;font-weight:700;margin:0}
.bcard__excerpt{font-size:14.5px;line-height:1.55;color:var(--ink-2);margin:0}
.bcard__foot{
  display:flex;align-items:center;gap:14px;flex-wrap:wrap;
  margin-top:auto;padding-top:16px;border-top:1px solid var(--line);
  font-size:12.5px;color:var(--ink-3);
}
.tag{
  display:inline-flex;align-items:center;
  background:rgba(18,19,15,.055);border-radius:999px;padding:5px 11px;
  font-size:12px;font-weight:500;color:var(--ink-2);
}
.bcard--feature{grid-column:span 2}
.bcard--feature .bcard__img{aspect-ratio:16/8}
.bcard--feature .bcard__title{font-size:clamp(24px,2.8vw,36px)}

/* ---------- article ---------- */
.article{max-width:760px;margin:0 auto}
.article__hero{max-width:900px;margin:0 auto clamp(28px,4vw,52px)}
.article__cover{height:clamp(200px,30vw,380px);border-radius:var(--r-lg);margin-bottom:clamp(28px,4vw,48px);position:relative;overflow:hidden}
.article__cover::after{content:"";position:absolute;inset:0;background:radial-gradient(120% 90% at 78% 18%,rgba(255,255,255,.7),transparent 60%)}
.article__meta{display:flex;gap:14px;flex-wrap:wrap;align-items:center;font-size:13.5px;color:var(--ink-3);margin-top:20px}
.prose{font-size:18px;line-height:1.68;color:#1E2019}
.prose h2{font-size:clamp(24px,2.6vw,34px);line-height:1.14;letter-spacing:-.028em;font-weight:800;margin:52px 0 18px}
.prose h3{font-size:clamp(19px,2vw,24px);line-height:1.2;letter-spacing:-.02em;font-weight:700;margin:38px 0 14px}
.prose p{margin:0 0 20px}
.prose ul,.prose ol{margin:0 0 22px;padding-left:22px}
.prose li{margin-bottom:9px}
.prose blockquote{
  margin:32px 0;padding:22px 26px;border-left:2px solid var(--ink);
  background:rgba(18,19,15,.035);border-radius:0 var(--r-sm) var(--r-sm) 0;
  font-size:19px;line-height:1.45;letter-spacing:-.015em;font-weight:500;
}
.prose blockquote p:last-child{margin-bottom:0}
.prose hr{border:none;border-top:1px solid var(--line);margin:44px 0}
.prose strong{font-weight:700}

/* ---------- about / author ---------- */
.author{
  background:var(--surface);border:1px solid var(--line);border-radius:var(--r-xl);
  padding:clamp(26px,3.4vw,52px);
  display:grid;grid-template-columns:auto 1fr;gap:clamp(24px,3vw,48px);align-items:start;
}
.avatar{
  width:clamp(96px,11vw,150px);aspect-ratio:1;border-radius:var(--r-md);
  background:linear-gradient(150deg,#2C4A40,#5B4B3C 55%,#8E9086);
  display:grid;place-items:center;color:#fff;font-weight:800;font-size:clamp(28px,3.4vw,44px);letter-spacing:-.04em;
}
.factlist{display:grid;gap:10px;margin:20px 0 0;padding:0;list-style:none}
.factlist li{display:flex;gap:12px;font-size:15.5px;color:var(--ink-2);line-height:1.45}
.factlist b{color:var(--ink);font-weight:600;min-width:0}
.factlist .dot{color:var(--ink-3);flex:none}

/* ---------- cta band ---------- */
.cta{
  background:var(--ink);color:#fff;border-radius:var(--r-xl);
  padding:clamp(34px,5.5vw,80px);
  display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(24px,4vw,56px);align-items:center;
}
.cta p{color:rgba(255,255,255,.72);margin:16px 0 0;max-width:46ch}
.cta__actions{display:flex;flex-direction:column;gap:12px;align-items:stretch}
.cta__actions .btn{justify-content:center}
.cta .btn--ghost{color:#fff;border-color:rgba(255,255,255,.25)}
.cta .btn--ghost:hover{background:rgba(255,255,255,.08);border-color:#fff}

/* ---------- footer ---------- */
.footer{border-top:1px solid var(--line);padding:clamp(40px,5vw,72px) 0 40px;margin-top:clamp(40px,6vw,90px)}
.footer__top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:clamp(24px,3vw,48px)}
.footer h5{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);font-weight:600;margin:0 0 16px}
.footer ul{list-style:none;margin:0;padding:0;display:grid;gap:11px}
.footer a{font-size:15px;color:var(--ink-2)}
.footer a:hover{color:var(--ink)}
.footer__bot{
  display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;
  margin-top:clamp(32px,4vw,56px);padding-top:24px;border-top:1px solid var(--line);
  font-size:13.5px;color:var(--ink-3);
}

/* ---------- section head ---------- */
.shead{display:flex;justify-content:space-between;align-items:flex-end;gap:24px 40px;flex-wrap:wrap;margin-bottom:clamp(24px,3vw,44px)}
.shead__t{flex:1 1 480px;min-width:0}
.shead__t .h1,.shead__t .h2{max-width:20ch}
.shead__t .h1{font-size:clamp(32px,4.2vw,56px)}
.shead .lead{flex:0 1 380px;max-width:44ch}
.shead > .btn{flex:none}

/* ---------- reveal ---------- */
.rv{opacity:0;transform:translateY(18px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.rv.in{opacity:1;transform:none}

/* ---------- responsive ---------- */
@media (max-width:1080px){
  .hero__stats{grid-template-columns:repeat(2,1fr);gap:22px 14px}
  .grid--4{grid-template-columns:repeat(2,1fr)}
  .grid--5{grid-template-columns:repeat(3,1fr)}
  .footer__top{grid-template-columns:1fr 1fr}
}
@media (max-width:900px){
  .hero__grid{grid-template-columns:1fr;align-items:start}
  .manifest__row{grid-template-columns:1fr}
  .cta{grid-template-columns:1fr}
  .grid--3{grid-template-columns:repeat(2,1fr)}
  .author{grid-template-columns:1fr}
  .bcard--feature{grid-column:span 2}
}

/* меню в бургер: із шістьма пунктами воно перестає вміщатись раніше, ніж було */
@media (max-width:1000px){
  .burger{display:flex}
  .nav{
    position:fixed;inset:72px 0 auto;flex-direction:column;align-items:stretch;gap:2px;
    background:var(--bg);padding:18px var(--pad) 30px;border-bottom:1px solid var(--line);
    transform:translateY(-120%);transition:transform .4s var(--ease);z-index:55;
  }
  body.menu-open .nav{transform:none}
  .nav a{padding:14px 4px;font-size:18px;border-radius:0;border-bottom:1px solid var(--line)}
  .nav__pill{display:none}
  .nav--pill a.is-active{background:transparent}
}

@media (max-width:760px){
  body{font-size:16px}
  /* ключова конверсія лишається видимою і на телефоні — тільки коротшим написом */
  .header__cta .btn{padding:11px 16px;font-size:14px}
  .lbl-full{display:none}
  .lbl-short{display:inline}
  .grid--2,.grid--3,.grid--4,.grid--5{grid-template-columns:1fr}
  .bcard--feature{grid-column:span 1}
  .hero__stats{grid-template-columns:1fr;gap:20px}
  .frow{flex-direction:column;align-items:flex-start;gap:9px}
  .frow__label{min-width:0}
  .footer__top{grid-template-columns:1fr}
  .pcard{min-height:340px}
  .pcard__glyph{width:120px;opacity:.75}
}

/* ============================================================
   v2 — фото, рух, форма
   ============================================================ */

/* ---------- photo slots ---------- */
.ph{
  position:relative;display:block;margin:0;overflow:hidden;
  border-radius:var(--r-lg);
  background:var(--ph-bg,var(--g-neutral));
  aspect-ratio:var(--ratio,16/10);
}
.ph img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .9s var(--ease)}
.ph figcaption{display:none}
.ph.is-empty img{display:none}
.ph.is-empty::before{
  content:"";position:absolute;inset:12px;
  border:1px dashed rgba(18,19,15,.22);border-radius:14px;pointer-events:none;
}
.ph.is-empty figcaption{
  position:absolute;inset:0;display:flex;flex-direction:column;
  align-items:center;justify-content:center;gap:5px;padding:20px;text-align:center;
  font-size:12px;line-height:1.4;color:rgba(18,19,15,.5);
}
.ph.is-empty figcaption b{display:block;font-size:13.5px;font-weight:700;color:rgba(18,19,15,.78);letter-spacing:-.01em}
.ph.is-empty figcaption i{font-style:normal;font-size:11.5px;letter-spacing:.06em;text-transform:uppercase;color:rgba(18,19,15,.42)}

/* corner variant — усередині кольорових карток */
.ph--corner.is-empty::before{display:none}
.ph--corner.is-empty figcaption{
  inset:auto 12px 12px auto;flex-direction:row;gap:6px;
  background:rgba(255,255,255,.7);border-radius:999px;padding:6px 12px;
  font-size:11px;color:rgba(18,19,15,.62);
}
.ph--corner.is-empty figcaption i{display:none}
.ph--corner.is-empty figcaption b{font-size:11px;font-weight:600}

/* ---------- hero v2 ---------- */
.hero__portrait-wrap{position:relative}
.hero__portrait{--ratio:4/5;border-radius:var(--r-xl)}
.hero__portrait-wrap:hover .ph img{transform:scale(1.03)}
.hero__badge{
  position:absolute;left:clamp(14px,1.6vw,22px);bottom:clamp(14px,1.6vw,22px);
  display:flex;align-items:center;gap:10px;
  background:rgba(255,255,255,.9);backdrop-filter:blur(10px);
  border-radius:999px;padding:10px 18px;font-size:13.5px;font-weight:600;letter-spacing:-.01em;
}
.hero__badge .pulse{
  width:8px;height:8px;border-radius:50%;background:#2ECC71;flex:none;
  box-shadow:0 0 0 0 rgba(46,204,113,.6);animation:pulse 2.4s infinite;
}
@keyframes pulse{
  70%{box-shadow:0 0 0 10px rgba(46,204,113,0)}
  100%{box-shadow:0 0 0 0 rgba(46,204,113,0)}
}

/* ---------- marquee ---------- */
.marquee{
  overflow:hidden;padding:6px 0;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 5%,#000 95%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 5%,#000 95%,transparent);
}
.marquee__track{display:flex;gap:14px;width:max-content;animation:mslide 54s linear infinite}
.marquee:hover .marquee__track{animation-play-state:paused}
@keyframes mslide{from{transform:translateX(0)}to{transform:translateX(calc(-50% - 7px))}}
.marquee .ph{flex:none;width:clamp(190px,20vw,290px);--ratio:4/5;border-radius:var(--r-md)}
.marquee .ph img{transition:transform .6s var(--ease),filter .6s var(--ease);filter:grayscale(.15)}
.marquee .ph:hover img{transform:scale(1.05);filter:none}

/* ---------- word ticker ---------- */
.ticker{
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  overflow:hidden;padding:16px 0;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);
}
.ticker__track{display:flex;gap:0;width:max-content;animation:mslide 38s linear infinite}
.ticker span{
  display:inline-flex;align-items:center;gap:26px;padding-right:26px;
  font-size:clamp(15px,1.5vw,19px);font-weight:600;letter-spacing:-.02em;white-space:nowrap;color:var(--ink-2);
}
.ticker span::after{content:"✦";color:var(--ink-3);font-size:12px}

/* ---------- product card photo ---------- */
.pcard__photo{position:absolute;inset:0;z-index:-1;border-radius:0;aspect-ratio:auto}
.pcard__photo img{transition:transform 1s var(--ease)}
.pcard:hover .pcard__photo img{transform:scale(1.05)}
/* затемнення тільки коли фото реально завантажилось */
.pcard--photo .pcard__photo::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:
    linear-gradient(180deg,rgba(6,6,9,.70) 0%,rgba(6,6,9,.34) 40%,rgba(6,6,9,.88) 100%),
    linear-gradient(115deg,var(--tint,transparent) 0%,transparent 72%);
}
.pcard--breath{--tint:rgba(44,74,64,.46)}
.pcard--deepwork{--tint:rgba(58,82,92,.44)}
.pcard--tea{--tint:rgba(150,110,60,.38)}
.pcard--mentor{--tint:rgba(50,54,46,.42)}
.pcard--strategy{--tint:rgba(90,96,84,.34)}
.pcard--oneday{--tint:rgba(91,75,60,.44)}
.pcard--detox{--tint:rgba(44,74,64,.48)}
.pcard--fourday{--tint:rgba(30,34,28,.5)}
.pcard--silence{--tint:rgba(120,124,112,.34)}

/* картка з фото — світлий текст поверх темного кадру */
.pcard--photo{color:#fff}
.pcard--photo .pcard__glyph{display:none}
.pcard--photo .pcard__art{display:none}
.pcard--photo .pcard__type{background:rgba(255,255,255,.16);color:#fff;backdrop-filter:blur(6px)}
.pcard--photo .chip{background:rgba(255,255,255,.14);border-color:rgba(255,255,255,.2);color:#fff}
.pcard--photo .pcard__promise{opacity:.9}
.pcard--photo .btn--dark{background:#fff;color:var(--ink)}
.pcard--photo .btn--dark:hover{background:#ececef}
.pcard--photo .pcard__title{text-shadow:0 2px 24px rgba(0,0,0,.35)}

/* ---------- blog card photo ---------- */
.bcard__img .ph{position:absolute;inset:0;aspect-ratio:auto;border-radius:0;background:none}
.bcard:hover .bcard__img img{transform:scale(1.045)}
.bcard__img.has-ph{background:none}
.bcard__img.has-ph::after{display:none}
.article__hero > .ph{margin-bottom:clamp(28px,4vw,48px);border-radius:var(--r-lg)}

/* ---------- author photo ---------- */
.author__photo{--ratio:4/5;width:clamp(180px,20vw,260px);border-radius:var(--r-md)}

/* ---------- counters ---------- */
.stat__n{font-variant-numeric:tabular-nums}

/* ---------- form ---------- */
.formwrap{
  background:var(--surface);border:1px solid var(--line);border-radius:var(--r-xl);
  padding:clamp(24px,3.4vw,48px);
}
.form{display:grid;gap:18px}
.form__row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.field{display:grid;gap:8px}
.field > label{font-size:13px;font-weight:600;letter-spacing:-.01em;color:var(--ink)}
.field .hint{font-size:12.5px;color:var(--ink-3)}
.field input,.field textarea,.field select{
  width:100%;font:inherit;font-size:15.5px;color:var(--ink);
  background:var(--bg);border:1px solid var(--line-2);border-radius:var(--r-sm);
  padding:13px 15px;transition:border-color .2s,background .2s,box-shadow .2s;
}
.field textarea{min-height:110px;resize:vertical;line-height:1.5}
.field select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--ink-2) 50%),linear-gradient(135deg,var(--ink-2) 50%,transparent 50%);background-position:calc(100% - 19px) 22px,calc(100% - 14px) 22px;background-size:5px 5px,5px 5px;background-repeat:no-repeat;padding-right:42px}
.field input:focus,.field textarea:focus,.field select:focus{
  outline:none;border-color:var(--ink);background:#fff;box-shadow:0 0 0 3px rgba(18,19,15,.07);
}
.field.has-error input,.field.has-error textarea,.field.has-error select{border-color:#D9483B;background:#FFF7F6}
.field .err{display:none;font-size:12.5px;color:#D9483B}
.field.has-error .err{display:block}

.radios{display:grid;gap:8px}
.radio{
  display:flex;align-items:flex-start;gap:12px;cursor:pointer;position:relative;
  border:1px solid var(--line-2);border-radius:var(--r-sm);padding:13px 15px;
  transition:border-color .22s var(--ease),background .22s var(--ease),box-shadow .22s var(--ease);
}
.radio:hover{border-color:var(--ink-2);background:rgba(18,19,15,.02)}

/* Сам input сховано: кружечок малює .radio__mark — так форма не залежить
   від загальних правил .field input і не «стрибає» при виборі. */
.radio input[type="radio"]{
  position:absolute;width:1px;height:1px;padding:0;margin:0;border:0;
  opacity:0;pointer-events:none;
}
.radio__mark{
  flex:none;width:20px;height:20px;margin-top:1px;
  border-radius:50%;background:#fff;
  box-shadow:inset 0 0 0 1.5px var(--line-2);
  display:block;position:relative;
  transition:box-shadow .22s var(--ease),background .22s var(--ease);
}
.radio__mark::after{               /* біла крапка всередині */
  content:"";position:absolute;inset:0;margin:auto;
  width:7px;height:7px;border-radius:50%;background:#fff;
  transform:scale(0);opacity:0;
  transition:transform .26s cubic-bezier(.34,1.5,.5,1),opacity .18s var(--ease);
}
.radio:hover .radio__mark{box-shadow:inset 0 0 0 1.5px var(--ink-2)}
.radio input:checked ~ .radio__mark{
  background:var(--pine);
  box-shadow:inset 0 0 0 1.5px var(--pine);
}
.radio input:checked ~ .radio__mark::after{transform:scale(1);opacity:1}
.radio input:focus-visible ~ .radio__mark{box-shadow:inset 0 0 0 1.5px var(--pine),0 0 0 3px var(--pine-soft)}
.radio:has(input:checked){border-color:var(--pine);background:var(--pine-soft)}

.radio__txt{font-size:14.5px;line-height:1.4}
.radio small{display:block;font-size:12.5px;color:var(--ink-3);margin-top:3px}
.radio:has(input:checked) small{color:var(--ink-2)}

.form__submit{display:flex;align-items:center;gap:16px;flex-wrap:wrap;margin-top:4px}
.form__note{font-size:12.5px;color:var(--ink-3);max-width:40ch}
.btn[disabled]{opacity:.55;pointer-events:none}
.form__done{display:none;text-align:center;padding:clamp(24px,4vw,56px) 10px}
.form__done .tick{
  width:60px;height:60px;border-radius:50%;background:var(--ink);color:#fff;
  display:grid;place-items:center;margin:0 auto 22px;font-size:26px;
}
.formwrap.is-done .form{display:none}
.formwrap.is-done .form__done{display:block}

/* ---------- misc v2 ---------- */
/* ліва колонка починається на одній лінії з першим полем форми:
   компенсуємо внутрішній відступ .formwrap */
.split{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(24px,4vw,64px);align-items:start}
.split > :first-child{padding-top:clamp(24px,3.4vw,48px)}
@media (max-width:900px){.split > :first-child{padding-top:0}}
@media (max-width:900px){
  .split{grid-template-columns:1fr}
  .form__row{grid-template-columns:1fr}
}
@media (prefers-reduced-motion:reduce){
  .marquee__track,.ticker__track{animation:none}
  .rv{opacity:1;transform:none}
}


/* ============================================================
   v3 — природний шар, подія, знак, прогрес читання
   ============================================================ */

/* ---------- зернистість паперу ---------- */
body::after{
  content:"";position:fixed;inset:0;z-index:500;pointer-events:none;opacity:.05;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='180' height='180' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ---------- знак ---------- */
.mark{display:block;color:currentColor}
.mark svg{display:block;width:100%;height:100%}

@keyframes lc-pulse-ring{
  0%,100%{transform:scale(1)}
  50%{transform:scale(1.035)}
}
@keyframes lc-breathe{
  0%,100%{transform:scale(1);opacity:1}
  50%{transform:scale(1.14);opacity:.88}
}
@keyframes lc-drift{
  0%,100%{transform:rotate(0deg)}
  50%{transform:rotate(6deg)}
}
@keyframes lc-wave{
  0%{transform:scale(1);opacity:0}
  12%{opacity:.5}
  100%{transform:scale(3.9);opacity:0}
}
/* кільця лишаються читабельними — дихають ледь помітно, зі зсувом фази */
.mark--anim .r1{transform-origin:50% 50%;animation:lc-pulse-ring 7s ease-in-out infinite}
.mark--anim .r2{transform-origin:50% 50%;animation:lc-pulse-ring 7s ease-in-out infinite .5s}
.mark--anim .r3{transform-origin:50% 50%;animation:lc-pulse-ring 7s ease-in-out infinite 1s}
.mark--anim .core{transform-origin:50% 50%;animation:lc-breathe 7s ease-in-out infinite}
.mark--anim .shell{transform-origin:50% 50%;animation:lc-drift 26s ease-in-out infinite}
.mark--anim .wave{transform-origin:50% 50%;animation:lc-wave 7s var(--ease) infinite}
.mark--anim .wave2{transform-origin:50% 50%;animation:lc-wave 7s var(--ease) infinite 3.5s}

/* ---------- перший екран зі знаком ---------- */
.hero__mark{
  position:relative;display:grid;place-items:center;
  min-height:clamp(260px,32vw,420px);
}
.hero__mark::before{
  content:"";position:absolute;width:88%;aspect-ratio:1;border-radius:50%;
  background:radial-gradient(circle,rgba(44,74,64,.10) 0%,rgba(44,74,64,.035) 42%,transparent 68%);
}
.hero__mark .mark{
  position:relative;width:clamp(190px,25vw,330px);aspect-ratio:1;color:var(--ink);
}
.hero__markcap{
  position:absolute;bottom:0;font-size:12px;letter-spacing:.12em;text-transform:uppercase;
  color:var(--ink-3);font-weight:600;
}

/* ---------- смуга події ---------- */
.eventbar{
  border-bottom:1px solid var(--line);
  background:linear-gradient(90deg,rgba(44,74,64,.08) 0%,rgba(44,74,64,.02) 60%,transparent 100%);
}
.eventbar__in{
  display:flex;align-items:center;gap:12px;flex-wrap:wrap;
  padding-top:11px;padding-bottom:11px;font-size:14px;line-height:1.35;
}
.eventbar__dot{
  width:7px;height:7px;border-radius:50%;background:var(--pine);flex:none;
  box-shadow:0 0 0 0 rgba(44,74,64,.55);animation:pulse 2.8s infinite;
}
.eventbar__text{color:var(--ink-2)}
.eventbar__text b{color:var(--ink);font-weight:600}
.eventbar__cta{
  margin-left:auto;display:inline-flex;align-items:center;gap:8px;
  font-size:14px;font-weight:600;color:var(--ink);
  border-bottom:1px solid var(--line-2);padding-bottom:2px;
  transition:border-color .25s var(--ease),gap .25s var(--ease);
}
.eventbar__cta:hover{border-color:var(--ink);gap:11px}
@media (max-width:620px){
  .eventbar__cta{margin-left:0}
  .eventbar__in{gap:8px}
}

/* ---------- ботанічний акцент ---------- */
.botanical{
  position:absolute;pointer-events:none;color:currentColor;opacity:.16;
}
.manifest{position:relative;overflow:hidden}
.manifest .botanical{left:-58px;top:50%;transform:translateY(-50%) rotate(-12deg);width:clamp(150px,16vw,220px);opacity:.10}
.formwrap{position:relative;overflow:hidden}
.formwrap .botanical{right:-50px;bottom:-56px;width:clamp(160px,18vw,230px);opacity:.07}

/* ---------- прогрес читання ---------- */
.readbar{
  position:absolute;left:0;right:0;bottom:-1px;height:2px;
  background:transparent;pointer-events:none;opacity:0;transition:opacity .4s var(--ease);
}
.readbar.is-on{opacity:1}
.readbar span{
  display:block;height:100%;width:0;
  background:linear-gradient(90deg,rgba(44,74,64,.35),var(--pine));
  transition:width .12s linear;
}
.header{position:sticky;top:0}

.readpill{
  position:fixed;left:clamp(16px,3vw,34px);bottom:clamp(16px,3vw,34px);z-index:70;
  display:flex;align-items:center;gap:10px;
  background:rgba(251,250,247,.86);backdrop-filter:blur(12px);
  border:1px solid var(--line);border-radius:999px;
  padding:8px 16px 8px 9px;
  font-size:13px;color:var(--ink-2);
  opacity:0;transform:translateY(8px);pointer-events:none;
  transition:opacity .45s var(--ease),transform .45s var(--ease);
}
.readpill.is-on{opacity:1;transform:none}
.readpill__ring{width:24px;height:24px;flex:none;transform:rotate(-90deg)}
.readpill__ring circle{fill:none;stroke-width:2.6}
.readpill__ring .bg{stroke:var(--pine-soft)}
.readpill__ring .fg{stroke:var(--pine);stroke-linecap:round;transition:stroke-dashoffset .12s linear}
.readpill b{color:var(--ink);font-weight:600}
@media (max-width:620px){.readpill{left:12px;bottom:12px;font-size:12px;padding:7px 13px 7px 8px}}

/* ---------- бейдж тимчасового стокового фото ---------- */
.ph__stock{
  position:absolute;left:10px;bottom:10px;z-index:3;
  background:rgba(251,250,247,.82);backdrop-filter:blur(6px);
  border:1px solid rgba(18,19,15,.06);
  border-radius:999px;padding:4px 11px;
  font-size:10.5px;letter-spacing:.02em;line-height:1;
  color:rgba(18,19,15,.6);pointer-events:none;white-space:nowrap;
}
.ph.is-empty .ph__stock{display:none}
.pcard__photo .ph__stock{left:auto;right:12px;bottom:12px}

/* ============================================================
   v4 — знак «Портал», природні текстури, смуга події з фото
   ============================================================ */

/* ---------- природні текстури ---------- */
.tex{position:relative;isolation:isolate}
.tex > *{position:relative;z-index:1}
/* декор лишається поза потоком — інакше він розпирає блок по висоті */
.tex > .botanical{position:absolute}
.tex::before{
  content:"";position:absolute;inset:0;z-index:0;pointer-events:none;
  border-radius:inherit;opacity:var(--tex-o,.5);mix-blend-mode:overlay;
}
/* кора — витягнуті вертикальні волокна */
.tex--bark::before{
  --tex-o:.55;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='420' height='420'%3E%3Cfilter id='b'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.012 0.72' numOctaves='4' seed='7'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='420' height='420' filter='url(%23b)'/%3E%3C/svg%3E");
}
/* бетон — дрібне рівномірне зерно */
.tex--concrete::before{
  --tex-o:.42;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='300' height='300'%3E%3Cfilter id='c'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' seed='3'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='300' height='300' filter='url(%23c)'/%3E%3C/svg%3E");
}
/* камінь — крупніші плями */
.tex--stone::before{
  --tex-o:.38;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='360' height='360'%3E%3Cfilter id='s'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.16' numOctaves='5' seed='11'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='360' height='360' filter='url(%23s)'/%3E%3C/svg%3E");
}

/* ---------- смуга події з фото ---------- */
.eventbar{position:relative;overflow:hidden;border-bottom:1px solid rgba(18,19,15,.14);background:#1B241E}
.eventbar__img{
  position:absolute;inset:-24px;width:calc(100% + 48px);height:calc(100% + 48px);
  object-fit:cover;object-position:center 42%;
  filter:blur(13px) saturate(1.05);transform:scale(1.06);opacity:.9;
}
.eventbar::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(90deg,rgba(16,22,18,.72) 0%,rgba(16,22,18,.38) 48%,rgba(16,22,18,.66) 100%);
}
.eventbar__in{position:relative;z-index:2;padding-top:12px;padding-bottom:12px}
.eventbar__text{color:rgba(255,255,255,.76)}
.eventbar__text b{color:#fff;font-weight:600}
.eventbar__dot{background:#8FBFA4;box-shadow:0 0 0 0 rgba(143,191,164,.55)}
.eventbar__cta{color:#fff;border-bottom-color:rgba(255,255,255,.38)}
.eventbar__cta:hover{border-bottom-color:#fff}

/* ---------- знак «Портал» на першому екрані ---------- */
@keyframes lc-enter{
  0%{transform:translateY(26px) scale(.82);opacity:0}
  22%,74%{transform:none;opacity:1}
  100%{transform:translateY(-6px) scale(.94);opacity:0}
}
@keyframes lc-beam{
  0%,100%{transform:scaleX(1)}
  50%{transform:scaleX(1.015)}
}
@keyframes lc-post{
  0%,100%{transform:translateY(0)}
  50%{transform:translateY(1.2px)}
}
.mark--anim .lc-mod{transform-origin:50% 78%;animation:lc-enter 7s var(--ease) infinite}
.mark--anim .lc-beam{transform-origin:50% 50%;animation:lc-beam 7s ease-in-out infinite}
.mark--anim .lc-post-l{animation:lc-post 7s ease-in-out infinite}
.mark--anim .lc-post-r{animation:lc-post 7s ease-in-out infinite .35s}
@media (prefers-reduced-motion:reduce){.mark--anim *{animation:none!important;opacity:1!important;transform:none!important}}

/* ---------- сторінка продукту ---------- */
.phero{padding:clamp(28px,4vw,54px) 0 0}
.phero__crumb{display:flex;align-items:center;gap:8px;font-size:13.5px;color:var(--ink-3);margin-bottom:22px}
.phero__crumb a:hover{color:var(--ink)}
.phero__grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(24px,3.5vw,56px);align-items:center}
.phero__media .ph{--ratio:4/3;border-radius:var(--r-xl)}
.phero__price{
  display:flex;align-items:baseline;gap:14px;flex-wrap:wrap;
  margin-top:26px;padding-top:22px;border-top:1px solid var(--line);
}
.phero__price b{font-size:clamp(24px,2.6vw,32px);font-weight:800;letter-spacing:-.03em}
.phero__price--text b{font-size:20px;font-weight:700;letter-spacing:-.02em}
.phero__price span{font-size:14px;color:var(--ink-2)}


/* ---------- КАРТА ЕКСПЕРИМЕНТУ (перший екран продукту) ---------- */
.emap{
  border:1px solid var(--line-2);border-radius:var(--r-xl);
  background:var(--surface);overflow:hidden;
}
.emap__head{
  padding:15px clamp(20px,2.4vw,34px);
  border-bottom:1px solid var(--line);background:var(--bg-2);
  display:flex;align-items:baseline;justify-content:space-between;gap:14px;
  font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;
  color:var(--ink-2);
}
.emap__head span:last-child{color:var(--ink-3);font-weight:600;letter-spacing:.08em;text-align:right}
.emap__body{
  display:grid;grid-template-columns:1fr .92fr;gap:clamp(24px,3.2vw,52px);
  padding:clamp(24px,3vw,44px) clamp(20px,2.4vw,34px);align-items:start;
}
.emap__ph{margin:0;--ratio:4/3.4;border-radius:var(--r-lg)}
.emap__hr{height:1px;background:var(--line);margin:20px 0}

/* параметри з підписами */
.espec{display:flex;margin:22px 0 0;padding:0;gap:0}
.espec > div{
  flex:1 1 auto;min-width:0;
  display:flex;flex-direction:column;gap:6px;
  padding-right:clamp(14px,1.8vw,26px);border-right:1px solid var(--line);
}
.espec > div + div{padding-left:clamp(14px,1.8vw,26px)}
.espec > div:last-child{border-right:0;padding-right:0}
.espec dt{
  font-size:10.5px;letter-spacing:.13em;text-transform:uppercase;
  color:var(--ink-3);font-weight:600;margin:0;
}
.espec dd{
  margin:0;font-size:clamp(15px,1.35vw,17px);font-weight:700;
  letter-spacing:-.02em;line-height:1.25;color:var(--ink);white-space:nowrap;
}
.espec dd small{
  display:block;font-size:12px;font-weight:500;color:var(--ink-3);
  letter-spacing:0;margin-top:3px;white-space:normal;
}

/* що отримуєш */
.eget{display:flex;align-items:baseline;gap:clamp(12px,1.5vw,20px);flex-wrap:wrap}
.eget > span{
  font-size:10.5px;letter-spacing:.13em;text-transform:uppercase;
  color:var(--ink-3);font-weight:600;flex:none;
}
.eget ul{display:flex;gap:clamp(10px,1.4vw,18px);flex-wrap:wrap;margin:0;padding:0;list-style:none}
.eget li{display:flex;align-items:center;gap:7px;font-size:13.5px;font-weight:600;letter-spacing:-.012em}
.eget svg{width:14px;height:14px;color:var(--pine);flex:none}

/* видимий маркер незаповненого — щоб Стас одразу бачив, де дописати */
.todo{
  display:inline-flex;align-items:center;gap:7px;
  font-size:13px;font-weight:700;letter-spacing:-.005em;
  color:var(--torii);background:rgba(194,69,46,.09);
  border:1px dashed rgba(194,69,46,.42);border-radius:8px;padding:5px 11px;
}

/* ціна всередині карти */
.emap .phero__price{margin-top:0;padding-top:0;border-top:0}

@media (max-width:900px){
  .emap__body{grid-template-columns:1fr;gap:26px}
  .espec{flex-wrap:wrap;gap:16px 0}
  .espec > div{flex:1 1 45%}
  .espec > div:nth-child(2){border-right:0;padding-right:0}
  .espec > div:nth-child(3){flex-basis:100%;border-right:0;padding-left:0;
    border-top:1px solid var(--line);padding-top:16px}
}
@media (max-width:560px){
  .espec > div{flex:1 1 100%;border-right:0;padding-left:0!important;padding-right:0}
  .espec > div:nth-child(3){border-top:0;padding-top:0}
  .espec dd{white-space:normal}
}

.pcardline{
  display:flex;flex-wrap:wrap;gap:8px;margin-top:22px;
}
.pcardline .chip{background:rgba(18,19,15,.05);border-color:var(--line)}

.plist{display:grid;gap:12px;margin:0;padding:0;list-style:none}
.plist li{
  display:flex;gap:14px;align-items:flex-start;
  background:var(--surface);border:1px solid var(--line);border-radius:var(--r-md);
  padding:18px 20px;
}
.plist .num{
  flex:none;width:26px;height:26px;border-radius:50%;
  background:var(--pine);color:#fff;display:grid;place-items:center;
  font-size:12.5px;font-weight:700;margin-top:1px;
}
.plist b{display:block;margin-bottom:4px;font-weight:600}
.plist p{margin:0;color:var(--ink-2);font-size:15px;line-height:1.5}

.faq{display:grid;gap:10px}
.faq details{
  background:var(--surface);border:1px solid var(--line);border-radius:var(--r-md);
  padding:0 20px;transition:border-color .25s var(--ease);
}
.faq details[open]{border-color:var(--line-2)}
.faq summary{
  list-style:none;cursor:pointer;padding:18px 0;
  font-weight:600;font-size:16.5px;letter-spacing:-.015em;
  display:flex;align-items:center;justify-content:space-between;gap:16px;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:22px;font-weight:400;color:var(--ink-3);transition:transform .25s var(--ease)}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq p{margin:0 0 18px;color:var(--ink-2);font-size:15.5px;line-height:1.6;max-width:64ch}

.ladder{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(12px,1.4vw,18px)}
.ladder__step{
  background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);
  padding:clamp(20px,2.2vw,28px);display:flex;flex-direction:column;gap:10px;
  transition:transform .3s var(--ease),border-color .3s var(--ease);
}
.ladder__step:hover{transform:translateY(-3px);border-color:var(--line-2)}
.ladder__step.is-now{background:var(--ink);color:#fff;border-color:var(--ink)}
.ladder__step.is-now p{color:rgba(255,255,255,.7)}
.ladder__step .tag{align-self:flex-start}
.ladder__step p{margin:0;color:var(--ink-2);font-size:14.5px;line-height:1.5}
.ladder__step .pr{margin-top:auto;padding-top:12px;font-weight:700;letter-spacing:-.02em}

@media (max-width:900px){
  .phero__grid{grid-template-columns:1fr}
  .ladder{grid-template-columns:1fr}
}


/* ---------- вибір формату участі ---------- */
.fmtgrid{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(14px,1.8vw,24px)}
.fmt{
  position:relative;display:flex;flex-direction:column;
  background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);
  padding:clamp(24px,2.8vw,38px);
}
.fmt--best{border-color:var(--pine);box-shadow:0 0 0 1px var(--pine)}
.fmt__badge{
  position:absolute;top:-11px;left:clamp(24px,2.8vw,38px);
  background:var(--pine);color:#fff;font-size:11.5px;font-weight:600;
  letter-spacing:.06em;text-transform:uppercase;padding:5px 12px;border-radius:999px;
}
.fmt__name{font-size:12px;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:var(--ink-3);margin:0 0 12px}
.fmt__lead{color:var(--ink-2);margin:14px 0 0;font-size:15.5px;line-height:1.55}
.fmt__list{margin-top:20px !important;flex:1}
.fmt__list .dot{color:var(--pine);font-weight:700}
.fmt__list li.is-off{color:var(--ink-3)}
.fmt__list li.is-off .dot{color:var(--ink-3);font-weight:400}
.fmt__foot{
  display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:14px;
  margin-top:26px;padding-top:22px;border-top:1px solid var(--line);
}
.fmt__price b{display:block;font-size:clamp(21px,2.2vw,28px);font-weight:800;letter-spacing:-.03em;line-height:1.1}
.fmt__price span{display:block;font-size:13px;color:var(--ink-3);margin-top:4px}
@media (max-width:820px){.fmtgrid{grid-template-columns:1fr}}

/* посилання, для якого ще немає URL — веде на форму заявки */
[data-link-empty]{position:relative}


/* ============================================================
   ЗНАК НА ПЕРШОМУ ЕКРАНІ — «БУДІВНИЦТВО»
   Окрема форма, тільки для героя: перекладина виступає за опори,
   як у торії, і додано другу поперечину. Основний знак не чіпаємо.
   Порядок появи: ліва опора → права опора → поперечина → перекладина → модуль.
   Кожен елемент прилітає кольором бетону і «застигає» в чорнило.
   Модуль лишається хвойним — це єдиний акцент, і це людина в проході.
   ============================================================ */
.mark--build{ color:var(--ink) }
.mark--build svg{ overflow:visible }
.mark--build path{ fill:var(--ink) }

@keyframes lc-b-postL{
  0%        { transform:translateY(40px); opacity:0; fill:var(--concrete) }
  3%        { opacity:1 }
  10%       { transform:translateY(0);    opacity:1; fill:var(--concrete) }
  17%, 88%  { transform:translateY(0);    opacity:1; fill:var(--ink) }
  96%, 100% { transform:translateY(0);    opacity:0; fill:var(--ink) }
}
@keyframes lc-b-postR{
  0%, 7%    { transform:translateY(40px); opacity:0; fill:var(--concrete) }
  10%       { opacity:1 }
  17%       { transform:translateY(0);    opacity:1; fill:var(--concrete) }
  24%, 88%  { transform:translateY(0);    opacity:1; fill:var(--ink) }
  96%, 100% { transform:translateY(0);    opacity:0; fill:var(--ink) }
}
@keyframes lc-b-nuki{
  0%, 24%   { transform:translateX(-26px); opacity:0; fill:var(--concrete) }
  28%       { opacity:1 }
  36%       { transform:translateX(0);     opacity:1; fill:var(--concrete) }
  43%, 88%  { transform:translateX(0);     opacity:1; fill:var(--ink) }
  96%, 100% { transform:translateX(0);     opacity:0; fill:var(--ink) }
}
@keyframes lc-b-beam{
  0%, 40%   { transform:translateY(-44px); opacity:0; fill:var(--concrete) }
  44%       { opacity:1 }
  53%       { transform:translateY(3px);   opacity:1; fill:var(--concrete) }
  57%       { transform:translateY(0) }
  62%, 88%  { transform:translateY(0);     opacity:1; fill:var(--torii) }
  96%, 100% { transform:translateY(0);     opacity:0; fill:var(--torii) }
}
@keyframes lc-b-mod{
  0%, 64%   { transform:translateY(26px) scale(.8); opacity:0; fill:var(--ink) }
  68%       { opacity:1 }
  76%, 88%  { transform:none;             opacity:1; fill:var(--ink) }
  96%, 100% { transform:none;             opacity:0; fill:var(--ink) }
}

.mark--build .b-postL,
.mark--build .b-postR,
.mark--build .b-nuki,
.mark--build .b-beam,
.mark--build .b-mod{
  animation-duration:9s;
  animation-iteration-count:infinite;
  animation-timing-function:var(--ease);
  transform-box:fill-box;
  transform-origin:50% 50%;
}
.mark--build .b-postL{animation-name:lc-b-postL}
.mark--build .b-postR{animation-name:lc-b-postR}
.mark--build .b-nuki {animation-name:lc-b-nuki}
.mark--build .b-beam {animation-name:lc-b-beam}
.mark--build .b-mod  {animation-name:lc-b-mod;transform-origin:50% 100%}

/* тінь від землі: ледь помітна, зʼявляється разом з опорами */
@keyframes lc-b-ground{
  0%,4%     { opacity:0; transform:scaleX(.4) }
  20%, 88%  { opacity:.10; transform:scaleX(1) }
  96%, 100% { opacity:0; transform:scaleX(1) }
}
.mark--build .b-ground{
  animation:lc-b-ground 9s var(--ease) infinite;
  transform-box:fill-box;transform-origin:50% 50%;
  fill:var(--ink);
}

@media (prefers-reduced-motion:reduce){
  .mark--build *{animation:none!important;opacity:1!important;transform:none!important}
  .mark--build .b-beam{fill:var(--torii)!important}
  .mark--build .b-ground{opacity:.10!important}
}


/* ============================================================
   КАРТКА ТЕЛЕГРАМ-КАНАЛУ
   ============================================================ */
.tgcard{
  display:flex;align-items:flex-start;gap:16px;
  background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);
  padding:clamp(18px,2vw,24px);margin-top:26px;max-width:62ch;
  transition:border-color .25s var(--ease),transform .25s var(--ease);
}
.tgcard:hover{border-color:var(--line-2);transform:translateY(-2px)}
.tgcard__ico{
  flex:none;width:42px;height:42px;border-radius:50%;
  background:var(--pine);color:#fff;display:grid;place-items:center;
}
.tgcard__ico svg{width:21px;height:21px;display:block;margin-left:-1px}
.tgcard__body{display:block;flex:1}
.tgcard__body b{display:block;font-size:16px;font-weight:700;letter-spacing:-.02em;margin-bottom:5px}
.tgcard__body span{display:block;font-size:14.5px;line-height:1.5;color:var(--ink-2)}
.tgcard__go{
  flex:none;align-self:center;display:inline-flex;align-items:center;gap:8px;
  font-size:14px;font-weight:600;color:var(--pine);white-space:nowrap;
}
.tgcard:hover .arr{transform:translateX(3px)}
@media (max-width:700px){
  .tgcard{flex-wrap:wrap}
  .tgcard__go{align-self:flex-start;margin-left:58px}
}

/* ============================================================
   «ЩЕ Пʼ ЯТЬ У КАТАЛОЗІ» — щоб з головної було видно, що продуктів більше
   ============================================================ */
.morerow{
  display:flex;flex-wrap:wrap;align-items:center;gap:10px;
  margin-top:clamp(18px,2vw,26px);padding-top:clamp(18px,2vw,24px);
  border-top:1px solid var(--line);
}
.morerow__lab{
  font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;
  color:var(--ink-3);margin-right:6px;
}
.morerow a{
  font-size:14.5px;font-weight:500;color:var(--ink-2);
  border:1px solid var(--line-2);border-radius:999px;padding:7px 15px;
  transition:color .2s,border-color .2s,background .2s;
}
.morerow a:hover{color:var(--ink);border-color:var(--ink);background:rgba(18,19,15,.04)}

/* ============================================================
   КАТАЛОГ — три в ряд
   ============================================================ */
.grid--cat{grid-template-columns:repeat(3,1fr)}
.grid--cat .pcard{min-height:360px}
.grid--cat .pcard__body{padding:clamp(20px,1.8vw,26px);gap:12px}
.grid--cat .pcard__title{font-size:clamp(20px,1.9vw,25px)}
.grid--cat .pcard__promise{font-size:14.5px;line-height:1.5}
.grid--cat .chip{font-size:11.5px;padding:5px 10px}
.grid--cat .pcard__glyph{width:clamp(110px,11vw,160px)}
.grid--cat .pcard__foot{flex-wrap:wrap;gap:12px}
.grid--cat .pcard__price{font-size:17px}
@media (max-width:1180px){.grid--cat{grid-template-columns:repeat(2,1fr)}}
@media (max-width:760px){.grid--cat{grid-template-columns:1fr}}

/* ============================================================
   ТРАЄКТОРІЯ — сенс проєкту. Тихий блок, живе на папері.
   ============================================================ */
.traj{
  display:grid;grid-template-columns:minmax(220px,.8fr) 1.4fr;
  gap:clamp(24px,4vw,64px);align-items:start;
  border-top:1px solid var(--line);padding-top:clamp(28px,4vw,52px);
}
.traj__r p{margin:0 0 16px;color:var(--ink-2);font-size:16.5px;line-height:1.6;max-width:60ch}
.traj__r p b{color:var(--ink);font-weight:600}
.traj__q{
  font-size:clamp(21px,2.3vw,30px);line-height:1.25;letter-spacing:-.028em;
  font-weight:700;color:var(--ink)!important;margin-bottom:20px!important;
  padding-left:20px;border-left:2px solid var(--pine);max-width:24ch!important;
}
@media (max-width:860px){ .traj{grid-template-columns:1fr;gap:20px} }

/* ============================================================
   ЯК ПРОХОДИТЬ ЕКСПЕРИМЕНТ — темний блок, 21 день біжить доріжкою.
   Два дні навмисно порожні: пропуск не зриває експеримент.
   ============================================================ */
.howx{
  position:relative;overflow:hidden;
  background:var(--ink);color:#F1F0EC;
  border-radius:var(--r-xl);padding:clamp(30px,4.4vw,68px);
}
.howx__head{max-width:62ch}
.howx .h2{color:#F1F0EC}
.howx__lead{margin:18px 0 0;color:rgba(241,240,236,.66);font-size:17px;line-height:1.55;max-width:52ch}

.howx__track{position:relative;display:block;height:74px;margin:clamp(34px,4.6vw,60px) 0 clamp(26px,3vw,40px)}
.howx__rail{position:absolute;left:0;right:0;top:36px;height:1px;background:rgba(241,240,236,.18)}
.howx__fill{
  position:absolute;left:0;top:36px;height:1px;width:0;background:var(--pine-2);
  animation:lcx-fill 14s var(--ease) infinite;
}
.howx__days{position:absolute;left:0;right:0;top:26px;display:flex;justify-content:space-between}
.howx__days i{
  display:block;width:11px;height:11px;border-radius:4px;
  background:rgba(241,240,236,.16);
  animation:lcx-day 14s var(--ease) infinite;
  animation-delay:calc(var(--i) * .28s - .28s);
}
.howx__days i.is-skip{animation-name:lcx-skip}
.howx__dot{
  position:absolute;top:29px;left:0;width:15px;height:15px;border-radius:50%;
  background:#F1F0EC;box-shadow:0 0 0 5px rgba(62,99,85,.35);
  animation:lcx-dot 14s var(--ease) infinite;
}
.howx__flag{
  position:absolute;top:56px;font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;
  color:rgba(241,240,236,.42);
}
.howx__flag--a{left:0}
.howx__flag--b{right:0}

@keyframes lcx-fill{ 0%{width:0} 62%{width:100%} 92%{width:100%} 100%{width:0} }
@keyframes lcx-dot{ 0%{left:0} 62%{left:calc(100% - 15px)} 92%{left:calc(100% - 15px)} 100%{left:0} }
@keyframes lcx-day{
  0%,2%   {background:rgba(241,240,236,.16);transform:none}
  9%      {background:#F1F0EC;transform:translateY(-3px)}
  14%,92% {background:var(--pine-2);transform:none}
  100%    {background:rgba(241,240,236,.16)}
}
@keyframes lcx-skip{
  0%,92%  {background:transparent;box-shadow:inset 0 0 0 1px rgba(241,240,236,.3)}
  100%    {background:transparent;box-shadow:inset 0 0 0 1px rgba(241,240,236,.3)}
}

.howx__steps{
  list-style:none;margin:0;padding:0;
  display:grid;grid-template-columns:repeat(5,1fr);gap:clamp(14px,1.6vw,22px);
  counter-reset:hx;
}
.howx__steps li{
  counter-increment:hx;padding-top:16px;border-top:1px solid rgba(241,240,236,.16);
  opacity:.4;transition:opacity .5s var(--ease);
  animation:lcx-step 14s var(--ease) infinite;
  animation-delay:calc(var(--s) * 1.6s);
}
.howx__steps li::before{
  content:"0" counter(hx);display:block;margin-bottom:10px;
  font-size:11.5px;letter-spacing:.12em;color:var(--pine-2);font-weight:700;
}
.howx__steps b{display:block;font-size:16px;font-weight:700;letter-spacing:-.02em;margin-bottom:7px}
.howx__steps span{display:block;font-size:14px;line-height:1.5;color:rgba(241,240,236,.6)}
@keyframes lcx-step{ 0%,4%{opacity:.32} 12%,58%{opacity:1} 70%,100%{opacity:.32} }

@media (max-width:900px){
  .howx__steps{grid-template-columns:repeat(2,1fr)}
  .howx__days i{width:8px;height:8px}
}
@media (max-width:560px){
  .howx__steps{grid-template-columns:1fr;gap:12px}
  .howx__days i{width:6px;height:6px;border-radius:3px}
  .howx__track{height:64px}
}
@media (prefers-reduced-motion:reduce){
  .howx__fill{animation:none;width:100%}
  .howx__dot{animation:none;left:calc(100% - 15px)}
  .howx__days i{animation:none;background:var(--pine-2)}
  .howx__days i.is-skip{background:transparent;box-shadow:inset 0 0 0 1px rgba(241,240,236,.3)}
  .howx__steps li{animation:none;opacity:1}
}

/* ============================================================
   ВІДГУКИ — два ряди пливуть назустріч. Колір беремо не з повітря,
   а з градієнтів самих продуктів: він уже в системі.
   ============================================================ */
.voices{
  margin-top:clamp(14px,2.2vw,30px);
  padding:14px 0;                  /* запас, щоб картка при наведенні піднімалась і не обрізалась */
  overflow:hidden;                 /* без цього ряди тягнуть горизонтальний скрол усієї сторінки */
  display:flex;flex-direction:column;gap:clamp(14px,1.6vw,22px);
  position:relative;z-index:1;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);
          mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);
}
.voices__row{
  display:flex;gap:clamp(14px,1.6vw,22px);width:max-content;
  padding:2px 0;
  animation:lcv-slide 64s linear infinite;
}
.voices__row--b{animation-duration:82s;animation-direction:reverse}
.voices:hover .voices__row{animation-play-state:paused}
@keyframes lcv-slide{ from{transform:translateX(0)} to{transform:translateX(-50%)} }

/* ---- фонова графіка секції: великі мʼякі плями, що повільно дихають ---- */
#voices{position:relative;isolation:isolate;overflow:hidden}
.vaura{position:absolute;inset:0;z-index:0;pointer-events:none;overflow:hidden}
.vaura::after{           /* легке зерно, щоб плями не виглядали «цифровими» */
  content:"";position:absolute;inset:0;opacity:.5;
  background-image:radial-gradient(rgba(18,19,15,.055) 1px,transparent 1px);
  background-size:3px 3px;
}
.vaura__b{
  position:absolute;display:block;border-radius:50%;
  filter:blur(58px);opacity:.78;
  animation:lcv-drift 34s ease-in-out infinite;
}
.vaura__b--1{width:46vw;height:46vw;left:-10vw;top:-16vw;
  background:radial-gradient(circle at 40% 40%,rgba(62,99,85,.58),transparent 68%)}
.vaura__b--2{width:40vw;height:40vw;right:-8vw;top:-6vw;animation-delay:-9s;
  background:radial-gradient(circle at 55% 45%,rgba(110,136,150,.56),transparent 68%)}
.vaura__b--3{width:44vw;height:44vw;left:22vw;bottom:-22vw;animation-delay:-17s;
  background:radial-gradient(circle at 45% 55%,rgba(185,174,142,.62),transparent 68%)}
.vaura__b--4{width:26vw;height:26vw;right:14vw;bottom:-10vw;animation-delay:-25s;
  background:radial-gradient(circle at 50% 50%,rgba(194,69,46,.30),transparent 66%)}
@keyframes lcv-drift{
  0%,100%{transform:translate3d(0,0,0) scale(1)}
  33%    {transform:translate3d(3vw,-2vw,0) scale(1.10)}
  66%    {transform:translate3d(-2vw,2.5vw,0) scale(.94)}
}

.vcard{
  position:relative;overflow:hidden;
  flex:0 0 clamp(300px,27vw,400px);margin:0;
  background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);
  padding:clamp(24px,2.3vw,32px);
  display:flex;flex-direction:column;gap:16px;
  --acc:#8E9086;
  transition:transform .5s var(--ease),box-shadow .5s var(--ease),border-color .5s var(--ease);
}
.vcard:hover{
  transform:translateY(-8px);
  border-color:var(--line-2);
  box-shadow:0 26px 54px -26px rgba(18,19,15,.45);
}

/* акцентний колір продукту */
.vcard--breath  {--acc:#3E6355}
.vcard--deepwork{--acc:#5E8091}
.vcard--tea     {--acc:#B39C63}
.vcard--detox   {--acc:#2C4A40}
.vcard--fourday {--acc:#55604F}
.vcard--silence {--acc:#8B9E92}

/* мʼяке кольорове сяйво в кутку замість смуги зверху */
.vcard__glow{
  position:absolute;right:-70px;top:-90px;width:250px;height:250px;border-radius:50%;
  background:radial-gradient(circle,var(--acc) 0%,transparent 68%);
  opacity:.16;filter:blur(18px);pointer-events:none;
  transition:opacity .5s var(--ease),transform .5s var(--ease);
}
.vcard:hover .vcard__glow{opacity:.34;transform:scale(1.18)}

/* лапки */
.vcard__quo{
  position:absolute;right:clamp(20px,2vw,26px);bottom:clamp(20px,2vw,26px);
  width:34px;height:27px;color:var(--acc);opacity:.14;pointer-events:none;
  transition:opacity .5s var(--ease),transform .5s var(--ease);
}
.vcard:hover .vcard__quo{opacity:.26;transform:translateY(-2px)}

.vcard__top{display:flex;align-items:baseline;justify-content:space-between;gap:12px;
  position:relative;z-index:1}
.vcard__prod{font-size:13.5px;font-weight:700;letter-spacing:-.015em;color:var(--ink)}
.vcard__dur{font-size:12px;color:var(--ink-3);white-space:nowrap}

.vcard__rate{display:flex;gap:20px;flex-wrap:wrap;position:relative;z-index:1}
.rt{display:flex;flex-direction:column;gap:6px;font-size:11px;letter-spacing:.1em;
    text-transform:uppercase;color:var(--ink-3);font-weight:600}
.st{display:flex;gap:3px}
.st i{
  width:9px;height:9px;display:block;border-radius:2px;
  background:var(--acc);transform:rotate(45deg);
}
.st i.off{background:transparent;box-shadow:inset 0 0 0 1px rgba(18,19,15,.22)}

.vcard blockquote{
  margin:0;font-size:clamp(16px,1.45vw,18.5px);line-height:1.45;letter-spacing:-.018em;
  font-weight:600;color:var(--ink);position:relative;z-index:1;
}

/* ---- підпис із кружечком під фото ---- */
.vcard figcaption{
  margin-top:auto;padding-top:6px;display:flex;align-items:center;gap:12px;
  position:relative;z-index:1;
}
.vava{
  position:relative;flex:0 0 auto;width:44px;height:44px;border-radius:50%;
  display:grid;place-items:center;overflow:hidden;
  background:color-mix(in srgb,var(--acc) 14%,transparent);
  box-shadow:inset 0 0 0 1px color-mix(in srgb,var(--acc) 34%,transparent);
  color:var(--acc);
  transition:box-shadow .5s var(--ease),transform .5s var(--ease);
}
@supports not (background:color-mix(in srgb,red 10%,transparent)){
  .vava{background:rgba(18,19,15,.06);box-shadow:inset 0 0 0 1px rgba(18,19,15,.16)}
}
.vcard:hover .vava{transform:scale(1.05);
  box-shadow:inset 0 0 0 1.5px color-mix(in srgb,var(--acc) 62%,transparent)}
.vava__ico{width:22px;height:22px;display:block}
.vava img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.vava__txt{display:flex;flex-direction:column;gap:2px;min-width:0}
.vcard figcaption b{font-size:14.5px;font-weight:700;letter-spacing:-.01em}
.vcard figcaption .vava__txt span{font-size:12.5px;color:var(--ink-3)}

/* кожна пʼята — чорнильна: ритм, а не монотонність */
.vcard:nth-child(5n+3){background:var(--ink);border-color:transparent}
.vcard:nth-child(5n+3) .vcard__prod,
.vcard:nth-child(5n+3) blockquote,
.vcard:nth-child(5n+3) figcaption b{color:#F1F0EC}
.vcard:nth-child(5n+3) .vcard__dur,
.vcard:nth-child(5n+3) .rt,
.vcard:nth-child(5n+3) .vava__txt span{color:rgba(241,240,236,.55)}
.vcard:nth-child(5n+3){--acc:#9DB8A8}
.vcard:nth-child(5n+3) .st i.off{background:transparent;box-shadow:inset 0 0 0 1px rgba(241,240,236,.3)}
.vcard:nth-child(5n+3) .vcard__glow{opacity:.26}
.vcard:nth-child(5n+3):hover .vcard__glow{opacity:.46}
.vcard:nth-child(5n+3) .vcard__quo{opacity:.2}
.vcard:nth-child(5n+3) .vava{background:rgba(241,240,236,.10);
  box-shadow:inset 0 0 0 1px rgba(157,184,168,.5)}
.vcard:nth-child(5n+3):hover{box-shadow:0 26px 58px -24px rgba(18,19,15,.6)}

@media (max-width:560px){ .vcard{flex-basis:80vw} }
@media (prefers-reduced-motion:reduce){
  .voices__row{animation:none}
  .vaura__b{animation:none}
}


/* ================= «ЯК ПРОХОДИТЬ» на сторінці продукту ================= */
.howp{
  background:var(--ink);color:#F1F0EC;border-radius:var(--r-xl);
  padding:clamp(28px,3.6vw,60px) clamp(22px,3vw,54px);
  position:relative;overflow:hidden;
}
.howp__eyebrow{font-size:11px;letter-spacing:.14em;text-transform:uppercase;
  font-weight:600;color:rgba(241,240,236,.45);margin:0 0 14px}
.howp h2{font-size:clamp(26px,3.4vw,44px);line-height:1.05;letter-spacing:-.035em;
  font-weight:800;margin:0 0 16px;max-width:16ch;color:#F1F0EC}
.howp__lead{font-size:clamp(15px,1.4vw,17px);line-height:1.55;margin:0;
  color:rgba(241,240,236,.62);max-width:60ch}

/* ---------- шкала ---------- */
.trk{margin-top:clamp(34px,4.4vw,64px)}
.trk__scale{position:relative;padding:0 0 4px}

/* віхи над шкалою */
.trk__marks{position:relative;height:52px;margin-bottom:6px}
.trk__mark{
  position:absolute;bottom:0;transform:translateX(-50%);
  display:flex;flex-direction:column;align-items:center;gap:6px;
  opacity:0;transition:opacity .5s var(--ease),transform .5s var(--ease);
}
.trk.is-on .trk__mark{opacity:1}
.trk__mark b{
  font-size:12px;font-weight:600;letter-spacing:-.01em;white-space:nowrap;
  color:rgba(241,240,236,.9);background:rgba(241,240,236,.09);
  border:1px solid rgba(241,240,236,.14);border-radius:8px;padding:5px 10px;
}
.trk__mark i{display:block;width:1px;height:12px;background:rgba(241,240,236,.28)}
.trk__mark--r{transform:translateX(-100%)}
.trk__mark--l{transform:translateX(0)}

/* сама лінія з поділками */
.trk__line{position:relative;display:flex;gap:clamp(3px,.45vw,7px);align-items:center}
.trk__line::before{
  content:"";position:absolute;left:0;right:0;top:50%;height:1px;
  background:rgba(241,240,236,.14);
}
.trk__c{
  position:relative;flex:1 1 0;min-width:0;height:26px;border-radius:5px;
  background:rgba(241,240,236,.07);
  transform:scaleY(.34);opacity:0;
  transition:transform .45s var(--ease),opacity .35s var(--ease),background .3s var(--ease);
}
.trk.is-on .trk__c{opacity:1;transform:scaleY(1)}
.trk__c--on{background:#4E7A67}
.trk__c--p1.trk__c--on{background:#54866F}
.trk__c--p2.trk__c--on{background:#5B9278}
.trk__c--p3.trk__c--on{background:#639E81}
.trk__c--seam{margin-left:clamp(6px,.9vw,14px)}
.trk__legend{display:flex;gap:clamp(12px,1.6vw,24px);flex-wrap:wrap;margin-top:12px;
  font-size:11.5px;color:rgba(241,240,236,.42)}
.trk__legend span{display:flex;align-items:center;gap:7px}
.lg{width:12px;height:8px;border-radius:3px;display:block;flex:none}
.lg--on{background:#4E7A67}
.lg--off{background:rgba(241,240,236,.07)}
.lg--mk{background:#F1F0EC}
.trk.is-on .trk__c--on{box-shadow:0 0 0 1px rgba(120,163,143,.35) inset}
.trk__c--mark{background:#F1F0EC}
.trk__c.is-lit{background:#9DB8A8!important;transform:scaleY(1.34)}
.trk__c--mark.is-lit{background:#F1F0EC!important}

/* підписи країв */
.trk__ends{display:flex;justify-content:space-between;margin-top:12px;
  font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;
  color:rgba(241,240,236,.38)}

/* ---------- фази ---------- */
.trk__phases{
  display:grid;gap:clamp(12px,1.4vw,20px);margin-top:clamp(22px,2.6vw,34px);
}
.trk__ph{
  padding-top:16px;border-top:1px solid rgba(241,240,236,.16);
  opacity:0;transform:translateY(10px);
  transition:opacity .6s var(--ease),transform .6s var(--ease),border-color .3s;
  cursor:default;
}
.trk.is-on .trk__ph{opacity:1;transform:none}
.trk__ph:hover{border-top-color:rgba(157,184,168,.6)}
.trk__ph em{display:block;font-style:normal;font-size:11px;letter-spacing:.1em;
  font-weight:700;color:#78A38F;margin-bottom:7px}
.trk__ph b{display:block;font-size:15.5px;font-weight:700;letter-spacing:-.018em;
  margin-bottom:7px;color:#F1F0EC}
.trk__ph p{margin:0;font-size:13.5px;line-height:1.5;color:rgba(241,240,236,.55)}
.trk__note{
  margin-top:clamp(20px,2.4vw,30px);padding-top:16px;
  border-top:1px solid rgba(241,240,236,.1);
  font-size:13px;color:rgba(241,240,236,.48);max-width:70ch;line-height:1.5;
}
.trk__note b{color:rgba(241,240,236,.8);font-weight:600}

/* позначка «заповнити» на темному */
.howp .todo{color:#E8846F;background:rgba(232,132,111,.12);border-color:rgba(232,132,111,.45)}

@media (max-width:900px){
  .trk__marks{height:46px}
  .trk__mark b{font-size:11px;padding:4px 8px}
  .trk__c{height:22px}
}
@media (max-width:620px){
  .trk__line{gap:2px}
  .trk__c{height:34px;border-radius:4px}
  .trk__mark b{max-width:38vw;white-space:normal;text-align:center;line-height:1.3}
  .trk__marks{height:64px}
}
@media (prefers-reduced-motion:reduce){
  .trk__c,.trk__ph,.trk__mark{transition:none;opacity:1;transform:none}
}